Dec 12 2009

Guardians Of Power – medialens

Category: Books, Politics, The Media, World Affairs — Jonathan @ 12:05 pm

Apologies if it’s been a while since I’ve written anything on here, I recently started studying an introductory Social Sciences course at the Open University, which has probably been taking most up the free time I would normally have used to write articles for this website, but I’m back for now…

Guardians Of Power – David Edwards & David Cromwell

gop-mlBefore I review this book, I’d like to give a little background to medialens and what they do. Medialens is a ‘UK-based media watch project’ who publish informed criticism of media bias and censorship, revealing the distorted view of the world which mainstream media often provides. Run by the aforementioned Edwards and Cromwell, they publish weekly media alerts and base their work on Chomsky and Herman’s 1988 book ‘Manufacturing Consent – The Political Economy of the Mass Media’. In addition medialens also encourage their readers to challenge individual journalists on their work, something which has gained them some enemies in the past. However they are also influenced by the Buddhist view that ‘while greed, hatred and ignorance distort reason; compassion empowers it’, which hopefully provides us with the means to create a peaceful society, along with a fair and balanced media.

This, their first book, represents a compilation of their media alerts on a wide range of subjects.They start by giving some background on Chomsky and Herman’s ‘Propaganda Model’ of the media, on which the project is based, along with some examples of how ownership and advertising can play a huge role in what we actually read. Here’s wikipedia’s brief summary:

The propaganda model is a theory advanced by Edward S. Herman and Noam Chomsky that alleges systemic biases in the mass media and seeks to explain them in terms of structural economic causes.

It views the private media as businesses interested in the sale of a product — readers and audiences — to other businesses (advertisers) rather than that of quality news to the people. The theory postulates five general classes of “filters” that determine the type of news that is presented in news media. These five classes are: ownership of the medium, the medium’s funding sources, sourcing, flak and ‘Anti-communist ideology’. The first three are generally regarded by the authors as being the most important.

http://en.wikipedia.org/wiki/Propaganda_model

The authors make it quite clear that advertisers and owners are able to exert a high-level of control over their publications. In addition the pressure to retain advertisers, which medialens quote as providing 75% of their revenue, can necessitate self-censorship along with helping to decide which stories get coverage in the first place. For example, a newspaper may decide to omit any mention of carbon dioxide emissions from air travel if today’s edition also features a large cut-price flights promotion. A frightening thought indeed, but one which does occur frequently, largely unnoticed.

In coverage of news events, medialens ignore the right-wing and go straight for the UK ‘liberal’ media, beginning by exposing systematic failings in coverage of the Iraq war, along with the sanctions that preceded it. Their exchanges with former UN assistant secretary-general Denis Halliday and his criticism of the way in which sanctions were reported in the media were enlightening.

Their alerts covering the build up to the 2003 Iraq war again demonstrate how little a threat was posed by Saddam Hussein and his ‘weapons of mass destruction’, along with discussion of how certain (highly-qualified) voices were sidelined if their views didn’t quite match up with those of the establishment.

The book also features chapters on Afghanistan, Kosovo, climate change and the fight for independence in East Timor. All of which are truly excellent pieces of work. Towards the end the book makes a slight detour, concluding with suggestions for how the media can become more compassionate. The story of Helena Norberg-Hodge’s visit to the residents of Ladakh in Northern India really interested me, in that their way of life allowed them to be so happy and emotionally healthy whilst living in relative poverty, unaffected by the egotism and consumerism of the west.

I opened this book at 9am one day and quite honestly could not put it down until I’d finished it, it’s a fabulous wake up call to anyone who believes that we possess a honest and unbiased mainstream media. A second book was released this year called ‘Newspeak in the 21st Century’ and I can’t wait to get my hands on it.

I’d highly recommend that everyone visit the website and read some of their excellent work, subscribe to the weekly medialens alerts, and donate if you can.

Aug 16 2009

Propaganda

Category: Books, Politics, The Media — Jonathan @ 8:32 pm

A while back, after watching Adam Curtis’ fantastic ‘Century of the Self‘, a documentary focusing on the rise of individualism in modern society, I purchased a copy of Edward Bernays’ book ‘Propaganda‘. The story of Bernays’ life, as told in Century of the Self, is almost as fascinating as his work.

propaganda-coverBernays was born in Austria in 1891, and was nephew of the renowned psychoanalyst Sigmund Freud. Bernays went on to become the father of modern Public Relations, and pioneered many of the PR techniques still in use today. Although rather than exploiting his uncle’s popularity, things surprisingly worked in the opposite direction, as at this time Freud was almost unknown outside his native Austria, and Bernays was to be instrumental in popularising Freud’s theories in the US, as they were inherently linked to Bernays’ own work within PR.

One of Bernays’ most famous successes was to break the taboo on women smoking. Whilst working for the American Tobacco Company in 1929, he staged a PR event to launch his so-called ‘Torches of Freedom’ campaign, which attempted (and largely succeeded) to convince women that smoking was a symbol of independence and freedom, and a protest for equality in society.

His book ‘Propaganda’, although written in 1928, is just as relevant today as when it was published, and although some of the examples are slightly dated, the basic principles of public relations remain almost unchanged to this day.

Bernays firstly documents the history of propaganda and it’s usage by governments around the world, and explains why the phrase itself fell into disrepute, mostly due to it’s heavy usage by the German’s in the first world war. Bernays believed that manipulation of the masses through PR was essential to create a properly functioning society:

The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. …We are governed, our minds are moulded, our tastes formed, our ideas suggested, largely by men we have never heard of. This is a logical result of the way in which our democratic society is organized. Vast numbers of human beings must cooperate in this manner if they are to live together as a smoothly functioning society. …In almost every act of our daily lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons…who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind.

Two of Bernays’ techniques interested me greatly, and can be spotted as a common fixture in today’s advertising-driven culture. The first was the theory that it was necessary to sell the ‘need’  for a particular product, rather than the product itself. He gave the example of a business struggling to sell pianos. Now, rather than advertising the piano itself, Bernays created the idea of a ‘music room’ which people could set aside within the home, he then organised to fill the publications of the day with features on the benefits of the music room, and ideas for furnishing such a room. This would inevitably create the ‘need’ for the piano to fill the space set-aside for it in the newly created room, and so vast swathes of the public had been manipulated into purchasing a product they essentially didn’t need, without even knowing it.

The second of Bernays’ techniques revolved around using a person in authority, who the public would inherently trust, to influence their purchasing decisions:

Suppose the old type of salesmanship, acting for a meat packer, was seeking to increase the sale of bacon. It would reiterate innumerable times in full-page advertisements: “Eat more bacon. Eat bacon because it is cheap, because it is good, because it gives you reserve energy.” The newer salesmanship, understanding the group structure of society and the principles of mass psychology, would first ask: “Who is it that influences the eating habits of the public?” The answer, obviously, is: “The physicians.” The new salesman will then suggest to physicians to say publicly that it is wholesome to eat bacon. He knows as a mathematical certainty, that large numbers of persons will follow the advice of their doctors, because he understands the psychological relation of dependence of men upon their physicians.

This kind of technique I’m certain is familiar to most people and although the public relations business still utilises the services of trusted professionals, nowadays it seems to rely much more heavily on celebrity endorsements, which I suppose signifies the much greater role they play in our lives and the importance we place on their opinions.

Bernays was obviously a highly-intelligent man, who possessed a deep understanding of psychology, psychoanalysis and sociology which he wielded to great effect, it’s certainly a testament to his work that people are still reading it 80 years on. Propaganda is an astounding and highly enjoyable book and as I said earlier it is just as important now (if not more so) than on it’s original release. If you’re interested, the full text can be read online here and here or purchased from here.